Hello

My name is Disha Shah.

I am a trained problem solver, self-taught data wrangler, and a born people watcher and storyteller.

After getting my Masters degree in Mechanical Engineering from Columbia University, I consulted for pharmaceutical companies like Pfizer, Bristol Myers Squibb and Novartis. I then moved to various roles in Marketing Analytics, Operations, Strategy and Data Science at start-up companies in the Bay Area (B2B SaaS and EdTech) as well as fortune 500 companies like Adobe and Verizon.

I've spent the last 12 years working in the weeds of tool implementations, report building and marketing attribution as well as advising C-suite on how to grow and scale their business using data and technology.

I am currently based in my home state of New Jersey and work with clients across the United States.

In this blog, I write about how to align People, Process and Technology.

I'm a Data Analytics and Business Operations Consultant. You can learn more about my consulting practice here: www.datasimple.co